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Los Angeles based marketing company focuses on increased profitabilityHigh Point Marketing

About

High point Marketing, Inc. (HPM) is a Los Angeles based consulting company specializing in the research and development of marketing strategies that focuses on delivering increased profits to a business and not just sales. The principles at HPM have decades of experience working with Fortune 500 companies such as Coca-Cola, Novartis Pharmaceutical and Bristol-Myers Squibb. HPM also provides high quality printing such as books, packaging, booklets and brochures that the small business can afford.

Every business understands the importance of marketing but many are not comfortable in knowing where to start or exactly what to do. Many times businesses market their businesses through different mediums like print, TV, radio, social media, website, pay per click ads, etc. without a focused plan on how all those marketing tools work together to generate the best bang for the marketing buck. Also, more crucial to the marketing plan, is their product/serivce is not priced appropriately so even with increased customer traffic and sales, their profitability is marginal at best. As a Los Angeles based marketing company, we show you where to start and how to get the biggest bang for your marketing dollars.

Our team comes from a variety of business background and experiences. From small family business to large multi-national corporations, the High Point Marketing team has seen it all. The experience of working under big brands such as Coca-Cola, Bristol Myers Squibb and Novartis Pharmaceutical helps us understand how to create marketing strategies with the big picture in mind while the background in family business gives us the empathy to work within tight budgets and be results oriented.

Once a plan is established, we can continue to work with you and your team to execute the marketing strategy. If you don’t already have a team of graphic/web designers, social media, SEO consultants, or video production, we have a team of  experts that can assist you in any way that you might need.

Contact us today and let us help you increase your sales today.

 

Our Philosophy

marketing for profitAt High Point Marketing, Inc., our philosophy is to start from the inside out and focus on profit, not just sales.

Many businesses view their goal of marketing to increase customers and drive sales. That is good but if it doesn’t increase profits, than it is a mute point. Yes, it is possible to increase revenue yet lose profit.

So, the goal at High Point Marketing, Inc. is to make sure the increase in customer base and revenue will also increase profitability.

That is why we first seek to analyze your business, understand your goals, research the market and create a marketing plan which will serve as your blueprint for increased profitability.

A focus on increased profitability is the reason why the first marketing element we analyze is your pricing strategy. Many business owners feel that increasing the amount of customers and revenue is the primary way to increase profitability.

Actually, if your pricing model is incorrect, increasing customers and revenue may just increase the problems you currently face.

More times than not, we identify a pricing structure that is leading to lower than assumed profit margins and sometimes negative net income. A properly adjusted pricing strategy can increase your profitability immediately before gaining one additional customer.

After your pricing model is corrected, we analyze your customer retention rate and create a strategy to increase that percentage. This increase will improve your bottom line quicker and cheaper than any other type of advertising and promotion.

Once we have established a profitable business model, we will then move to the next phase of the marketing plan that will include the research and development of a marketing strategy to increase customers and sales via a comprehensive plan utilizing a balanced approach to marketing.

Since marketing is a broad topic with a variety of components that make it work, we try and simplify the process so that you understand the big picture and get the best results.

Marketing Plan Showing Development Planning And Advertising StrategyMost people view marketing as the advertising and promotion they see on print ads, TV, internet, etc. While those are part of a marketing strategy, there is a lot of research and planning to conduct before you get to that point. Many businesses put the “cart before the horse” by placing ads, social media posts, create a website etc. before understanding the overall marketing goal and direction. 

The outcome is usually poor results with lots of money spent.

During the next phase, we conduct a thorough audit of your business marketing strengths and weaknesses if you are an existing business. Or if you are a start-up, we conduct comprehensive market research that analyzes your industry trends, competitive landscape, target market and consumer behavior.

Once that is done, we can then create a promotional strategy that drives the highest return on your marketing investment and fits into your budget. Our strategies incorporate the best practices of both offline (print, TV, radio, mailers, etc.) and online (website, Search Engine Optimization, social media, pay-per-click, etc.) marketing techniques that fit your budget and drive the largest return on your marketing investment.

Our Team

President/CEO

President/CEO

Printing Specialist

Vice-President, Printing Specialist